Maybe more so than other fields of Architecture, retail design often appears capable of being reduced to one image, one clever design idea. Being recognisable and ‘punchy’ is certainly desirable in this sector – but it is misleading to think that that is all there is to it. Even more false is the common belief that a ‘simple’ interior equals ‘simple’ design. On the contrary, a useful rule of thumb is that the more minimalist an interior, the more complex the design process: where little is visible, much is hidden. Achieving this kind of design requires diligent coordination and careful forward planning. Take for example this hairdresser’s shop in Berlin.
Viktor and Leske by Karhard Architektur and Design
A few chairs, a few mirrors and a reception desk – what could be easier? Now imagine the same space with radiators, surface mounted cables and plug sockets for hairdryers and wall mounted lamps. Not quite the same effect.
Very often, good design is what you don’t see – rather than what you do see. Suspending double sided mirrors from the ceiling is a design move that kills a number of birds with one stone. It keeps the floor area uncluttered – making it appear larger than it is and easy to clean (an important consideration for a hairdresser’s salon). The tracks running along the ceiling may look like they support the mirrors – what they really do is hide the cabling that allows both lighting and a power supply to be incorporated into the mirrors. The dark stained wooden plinth running along the walls combines storage with a shelf for magazines and hides the heating units (note the low level grille).
Of course, the more minimalist, the more unforgiving an interior is. This shop in Amsterdam’s red light district sells vitamin drinks and water, and takes the shop’s clean image right down to the design of its packaging. Pity the employee who so much as leaves a bottle out of place or a pen lying around.
Whitestore, Amsterdam by XML
However, staying true to your original idea and following it though to perfection is an ideal that is not only applicable to high end design. Whatever your budget, and whatever the effect you are trying to create, it is the diligence with which you pursue it that will make you stand out.
Barnyard Restaurant, London by Brinkworth
The Barnyard Restaurant in Soho recreates the interior of an agricultural building down to the last detail – all materials and fittings feel naturally aged, creating a warm and informal interior. This extends to everything from the empty milk bottles that line the walls to the lights and the cutlery and crockery on the tables.
So whatever your business, and whatever your personal style – have the confidence to express it fully in the design of your new home and the stamina to carry it through!